HotTopics: Deadline With Destiny: Newspaper Industry Faces $20 Billion Gap

Author: Ken Doctor, Affiliate Analyst

In this HotTopics, Outsell predicts that the newspaper industry faces a $20 billion revenue shortfall over the next five years due to print circulation decline, pressures on print advertising and pricing, and rapid growth of lower-revenue-producing online news media. Outsell believes the industry has less than five years to remake its future.

In this HotTopics you will:
- Get five-year financial forecasts for the newspaper industry based on three scenarios: Blue Sky, Steady Course, and Hit the Wall
- Obtain detailed forecasts for daily and Sunday circulation; national, retail, classified, and online advertising revenue; and newsroom employment and newsprint consumption expenses
- Understand the major market drivers affecting paid newspaper circulation, advertising revenues, and expenses
- Get Outsell's list of essential actions for the newspaper industry, such as re-evaluating margins and diversifying revenue streams

In researching this HotTopics, Outsell analyzed previous primary research including our in-depth study of 2,810 news readers and detailed interviews with key executives in the online news trade. Outsell also used data from organizations such as the Newspaper Association of America and Editor & Publisher magazine, as well as company annual reports and SEC 10-K filings.